In a nutshell: Blogs can be a profitable online marketing method.
By now you must have heard the news about blogs - they're the future and the 'blogosphere' is going to rival the World Wide Web in terms of reach, power and authority.
Well, let's keep things in perspective. Blogs (the word derives from 'web logs') are indeed powerful tools, but most experienced bloggers wince when they hear people speak of the 'blogosphere'. Come to think of it, when was the last time you heard anyone refer to the 'World Wide Web'?
Cut through the hype and you discover one very important thing: blogs make excellent low-maintenance, high-impact and cost-effective marketing tools.
We practice what we preach. Click here to see our own blog which we use to post news and updates.
But that's just one way blogs can work for you. Your CEO/managing director could keep an online journal to demonstrate your openness and flag up good news (and bad?), developments and general day-to-day operations.
Some of the world's biggest companies (including a certain Seattle-based software company) encourage employees to maintain blogs. Every post is another marketing solution pointing would-be customers to your main corporate site.
A blog can also serve as your online media room, allowing you to quickly post press releases without resorting to tedious HTML coding.
And to top it all, blogs can deliver their content in XML (or RSS if you prefer), a method of delivering news that is becoming a true internet standard.
Ready to put blogs to work? You could be up and running within a few days with our $150 blog solutions. All you need is internet access - you can even update your blogs by email.
Click here to see more about our prices, or click here to contact us to discuss your requirements.
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